Direct Buy Conflicts

Publishers can block any Cliques advertisers that might compete with brands that currently have a direct-buy relationship with your site.

On the second page of the publisher set-up, enter the domain of any brand you need to blacklist. Let's say you have a direct buy relationship with Target, and you want to make sure that Cliques doesn't fill any impressions with ads for Target-competitor Walmart. Enter "walmart.com," the company's domain, and Walmart will be unable to bid for any impressions on your site. (Of course, neither Target nor Walmart are outdoor brands and thus have no connection with Cliques, but you get the picture.) 

Keep in mind that every blocked domain is one less bidder for your impressions. As such, only block bidders who clearly and directly conflict with other advertising obligations.

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