Creative Guidelines

The publishers within the Cliques roster determine what size ads they have available on their sites. Cliques audits every site and the placements available within to ensure that the ads are viewable and a common size.

Banner Sizes

We accept any of the following IAB-standard sizes, and all of their retina equivalents (double the listed size):

  • 300x250 (preferred) 
  • 160x600 (preferred)
  • 728x90 (preferred)
  • 468x60
  • 300x100
  • 300x600
  • 120x600
  • 320x50 (mobile)
  • 970x90

File Formats

We currently support JPG, PNG, or GIF image formats

Max file size: 120KB


15 seconds max, non-continuous (i.e. animation must stop after 15 seconds)

Branding Guidelines

Each creative must have a single discernible brand of product offering

Creatives must clearly display a brand logo

Creatives may not rotate brands

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