Introduction to Ad Tags
Ad tags are the pieces of code that connect impressions on a Publisher's site to Cliques' servers. Read below to learn more.
Ad tags are the final link between your site / ad-server and impressions from Cliques. In order to run either Display or Native impressions from Cliques, you will need to export ad tags for placements you've created and either:
- Place them directly on your webpage, or
- Upload them to your third-party ad-server (e.g. Doubleclick for Publishers)
Cliques' ad tags are configurable to account for a number of implementation circumstances. However, the first step to integrating Cliques ad tags into any environment is to export ad tags using the Get Ad Tag button next to each Placement:
From here, you can configure your ad tag and copy it to your clipboard whenever the configuration is complete.
Secure vs. Non-Secure Tags
You can choose whether or not your tags use SSL/TLS encryption by toggling the "Secure" option in the ad tag configuration window.
A "secure" tag will load properly on a "non-secure" page, but will take marginally longer to load. However, the converse is not true:
NoteAlways use the Console to export secure tags. Changing the protocol on a non-secure tag from "http" to "https" will not work.
For more information on specific ad-tag configurations, please see the article that best matches your integration needs: