Choosing a Clique
As you've probably gathered, Cliques works by connecting publishers and advertisers in the same Clique to each other. So how do you choose a Clique?
Publishers assign themselves to a Clique, a list of which can be found here or on the console.
Though common sense would lead you to choose the broadest category possible (the outdoor Clique), our proprietary Bottom-Up Bidding system actually works the opposite way: the more specific your category, the more bidders will have access to your impressions. You can learn more about how this works right here.