Why do I have zero actions but lots of impressions?
Cliques gives you the ability to track actions in real-time and make adjustments to your campaign to maximize those actions.
I don't understand; what's the difference between an Action and an Impression?
Every time your ad is served, you gain another Impression. That's data we receive automatically and pass along to you. It's how we know when a publisher should get paid, so it's a pretty important number. Another way to think about Impressions is as eyeballs, so the higher you bid the more eyeballs you're getting your ad in front of.
An Action, on the other hand, comes from action pixels: tiny pixels that you install on a page to get more specific data that you can use to calculate a more accurate ROI calculation. If you'd like to install an action beacon, read more here.